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Tuesday, January 30, 2007


Cairo, 30 Jan. (AKI) - Egyptian media magnate Naguib Sawiris has launched a satellite television network for youths called 'O tv' to start broadcasting on Wednesday. "It will be a television for young people, without religious or loud content," Sawiris was quoted as saying on Tuesday in the independent daily Al Masri Al Yom. "Egypt's presence on the satellite platform consists of three or four channels maximum so I thought I could fill this gap with a company which I hope will show good results soon," he said.

The network will broadcast entertainment and music programmes on Egypt.

"We want to report on the good and bad qualities of Egyptian society but without being vulgar nor superficial. The aim is to attract the public's attention onto itself and to make people reflect on who they are," he said.

The promotional campaign of the network broadcast on the 'O tv' channel, whose red logo is similar to that of mobile phone provider Vodafone of which Sawiris holds the rights in Egypt, consists of footage in which men and women are interviewed on the habits and tastes of Egyptians.

"Recently, television in Egypt has enjoyed more freedom and, though it's not enough, it's better than nothing," Sawiris said.

If 'O tv' proves to be successful, the local media reported that the network also plans to launch a music, cultural and cinema channel. Some reports also mentioned that a 24-hour news channel could be launched by the media magnate soon.
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